A creator valuation engine.

Now in early access

Odd that nobody
built this sooner.

ValX is the first system built to measure creator-brand fit through language, audience behavior, and transparent scoring logic. Every fit score is backed by comment-level sentiment, full transcript analysis, and engagement signals; with weights your team configures and reasoning your team can verify.

Free trial included. No card. No melodrama.

Currently supporting YouTube
CreatorScoreFit
@MrBeast
Entertainment
87Strong Fit
@mkbhd
Tech
78Strong Fit
@PewDiePie
Gaming
61Moderate
@KSI
Entertainment
34Poor Fit
Campaign fit scores · powered by ValX
The product

What you actually see.

Simulated data for illustration - real outputs vary by creator.
valx.app · brand fit analysis
@mkbhd
Tech · 18.2M subscribers
84
Strong Fit
Audience Sentiment84
Engagement Quality71
Growth Trends62
Content Safety91
Content Reliability68
valx.app · analysis report
Strengths
Technical audience; minimal passive viewership
Transcript covers target category in 68% of recent videos
No controversy signals in news scan
Concerns
Sponsor mention frequency may signal saturation
Growth has plateaued over last 60 days
sentiment distribution
Comment classification
Positive74%
Neutral18%
Negative8%
engagement quality
Type breakdown
71
Praise42%
Agreement28%
Question18%
Disagreement8%
brand safety
Safety score
91
Controversy risk9%
Content clean91%
News risk1%
transcript insight
Profanity
none
Political content
No
Brand safety flags
No flags
180+
data points per creator
5
weighted scoring dimensions
100%
explainable scoring
free trial
2 analyses to start
How sensible teams choose creators

From handle to decision.
Without theatre.

valx.app · valuate
Valuate a creator
Enter YouTube handles to ingest and analyse.
@mkbhd|
+ Add creator
Ingest creator
Each pipeline uses one analysis from your plan.
01
Bring us a creator.

Paste a handle. We ingest videos, comments, transcripts, and signals worth caring about.

02
Define what fit means.

Audience quality, brand values, risk tolerance, engagement strength, growth profile. Your logic, not ours.

03
We score it properly.

ValX returns a fit score with evidence attached. Strengths, concerns, context, reasoning.

04
Decide like adults.

Share internally. Defend budget choices. Move faster with less regret.

valx.app · strategy
Scoring weights(100/100)
Audience sentiment
40
Engagement quality
30
Growth trends
30
Content safety
0
Content reliability
0
What we actually measure

Not another dashboard.
Not another mystery score.

Most platforms decorate surface metrics. We inspect what sits underneath them.

Transcript Intelligence
Transcript Intelligence

We analyze what creators actually talk about; not just titles written for algorithms.

Audience Sentiment
Audience Sentiment

Comments reveal whether attention is admiration, annoyance, irony, or loyalty. We read the room.

Transparent Scoring
Transparent Scoring

Every score can be traced back to inputs and weighting. No mystical AI number generator.

Brand Safety
Brand Safety

Controversy signals, reputational risk, mismatch indicators. Expensive surprises are less charming after signing contracts.

Everyone measured attention.
We measured alignment.

The industry became very good at finding creators. It remained strangely bad at choosing them. That gap is where ValX lives.

Campaign-led scoring

Define your campaign goal first. ValX weights signals around what actually matters for that objective; not a generic score.

Audience, not follower count

We measure who actually watches and engages, not who clicked subscribe two years ago.

Decisions you can defend

Every recommendation comes with the data behind it. No black box, no mystery; just evidence your team can stand behind.

Transcript Q&A

Ask direct questions from transcripts and get clear, sourced answers before you decide.

valx.app · campaign fit
Campaign goal
Tech product launch
Target audience
Early adopters, 25–40
Risk tolerance
Low
Budget tier
Mid-market
@mkbhd
Tech · Campaign fit
91
Strong Fit
Why this score
Audience skews 25–38, high purchase intent for tech
86% of recent transcripts touch target category
Engagement is genuine; low irony / meme ratio
valx.app · transcript Q&A
Transcript Q&A
Ask anything about this creator based on their video transcripts.
|
Ask →
Confidencehigh · 14 chunks searched

"...the packaging on this one is fully recycled, which I actually appreciate..."
Simple, transparent pricing.

Pick the plan that fits your team.

Every plan includes full access to ingestion, scoring, and transcript analysis. No per-seat charges.

View all plans →
Free Trial
Free
2 lifetime analyses

Try the full pipeline. No card required.

Starter
$49/mo
5 analyses/month

Brand fit scoring, transcript analysis, and email support.

Popular
Professional
$149/mo
20 analyses/month

Everything in Starter plus campaigns, transcript Q&A, and priority support.

Agency
$399/mo
60 analyses/month

Everything in Professional plus 3 team seats and dedicated support.

Save 17% with annual billing. Enterprise plans available for custom volume.

Built for teams tired of pretending instinct is strategy.

Every analysis returns evidence, not just a number. Share it internally. Defend budget choices. Move faster with less regret.

Run a creator through it.

You'll understand the product in five minutes.

Free trial included. No card. No melodrama.